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Optimising for Search Engines...
Getting good Search Engine placement is a bit of a 'Dark Art' and, therefore, we
never make exaggerated claims about what we can achieve. Frankly, the only sure way
to get good placement is to pay the Search Engines to advertise!
One customer asked
us to design the site so that it would come up in the top ten if anyone typed in
the word 'France'. Unfortunately, Google returns 2,450,000,000 links for the word
'France' - so getting to the top ten for a small web site is, therefore, almost impossible.
However, good design, a well thought through structure, sensible use of Keywords
and well placed descriptive text all contribute to good placement. We, therefore,
design the site around the needs of the Search Engines. Our sites do well in their
sector.
If good design doesn't get good placement then we recommend using Google's
AdWords advertising system. It is a cost effective way of getting people to visit
your site as you only pay when someone visits. Most other search engines offer similar
schemes.
Finally, don't forget the traditional forms of advertising, e.g. word of
mouth, magazines, newspapers, TV and Radio advertising, leaflets etc. For many customers
they are more successful than the search engines at driving visitors to the web site.
Never lose the opportunity of advertising your URL, for example put it on your letterhead,
cars/vans, newspaper adverts and leaflets.
We design sites to suite the needs of the visitors, from simple HTML sites to complex
data driven sites which the clients can update themselves.
We can use a variety of
technologies to design and manage your sites, including Flash, ASP, PHP and MySQL,
depending on which is the most appropriate. We can also use Drupal and Wordpress
to enable the site owner to maintain contant.
Our philosophy of ‘keeping it simple’
means that we only use technology to add to the functionality of the site, never
using it for technology’s sake alone.
Because Apple do not support Flash on their iPads or iPhones, we are sparing in our use of Flash on the sites we design.
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