We design sites to suite the needs of the visitors, from simple HTML sites to complex data driven sites which the clients can update themselves.
We can use a variety of technologies to design and manage your sites, including Flash, ASP, PHP and MySQL, depending on which is the most appropriate.
Our philosophy of ‘keeping it simple’ means that we only use technology to add to the functionality of the site, never for technology’s sake
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Getting good Search Engine placement is a bit of a 'Dark Art' and, therefore, we never make exaggerated claims about what we can achieve. Frankly, the only sure way to get good placement is to pay the Search Engines to advertise!
One customer asked us to design the site so that it would come up in the top ten if anyone typed in the word 'France'. Unfortunately, Google returns 2,450,000,000 links for the word 'France' - so getting to the top ten for a small website is, therefore, almost impossible.
However, good design, a well thought through structure, sensible use of Keywords and well placed descriptive text all contribute to good placement. We, therefore, design the site around the needs of the Search Engines. Our sites do well in their sector.
If good design doesn't get good placement then we recommend using Google's AdWords advertising system. It is a cost effective way of getting people to visit your site as you only pay when someone visits. Most other search engines offer similar schemes.
Finally, don't forget the traditional forms of advertising, e.g. word of mouth, magazines, newspapers, TV and Radio advertising, leaflets etc. For many customers they are more successful than the search engines at driving visitors to the web site. Never lose the opportunity of advertising your URL, for example put it on your letterhead, cars/vans, newspaper adverts and leaflets.
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